EP112: The Know, Like and Trust Factor
TURN THE MIRROR ON YOURSELF
Know, like and trust yourself so those you lead can too.
Enjoy!
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(The notes below are only a brief summary of what is discussed in the podcast. Be sure to listen to get all of the goodness! If you would like a full transcription of the episode, please send an email request to: angie@angie-robinson.com. We’d be happy to provide that!)
One of the natural laws of the business world is that people do business with those that they know, that they like, and that they trust.
And I think that this can easily be true when it comes to leadership. People will follow and perform for leaders that they know like, and trust - at least at a more elevated way.
This concept was coined from a marketing expert and author by the name of Bob Burg. He coined the “know, like, and trust” phrase in his book that was called Endless Referrals. He said: “All things being equal, people will do business with and refer business to those people they know like, and trust.”
Do you have that know like, and trust factor? As humans, we are wired for connection. And when there's true connection, then those three things, the know like, and trust factor will be present. Connection is made when you really know someone. The human connection is really the foundational component in this know, like, and trust factor.
Before you, the leader, can create the know, like and trust factor with those you lead - I suggest you turn the mirror on to yourself. Do you know, like and trust YOU?
The Importance of Knowing Yourself
Self-awareness is crucial for knowing oneself, including strengths, weaknesses, values, and motivations.
Tools like personality assessments and seeking feedback aid in enhancing self-awareness. My tool of choice is Insights Discovery.
Vulnerability and introspection are key elements in knowing oneself better.
Learning to Like Yourself
Practicing self-compassion and celebrating successes contribute to liking oneself.
Recognizing and challenging limiting beliefs is part of liking yourself.
Making intentional changes and practicing self-care demonstrate self-appreciation.
Building Self-Trust
Honoring intuition and taking calculated risks are essential in building self-trust.
Learning from experiences and making decisions aligned with intuition contribute to self-trust.
Consistently honoring decisions and acknowledging personal growth are crucial in strengthening self-trust.
Cultivating the know, like, and trust factor is an ongoing process that leads to personal growth and effective leadership.
Cultivating the know, like, and trust factor is an ongoing process that leads to personal growth and effective leadership. Remember, effective leadership begins with self-awareness!
What Do You Think?
What area of the know, like and trust factor needs your attention??
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